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Local Agent Earns REALTOR e-PRO® Certification

2-11-08 – Joel Friday (Coon Rapids) of Keller Williams Classic Realty (Coon Rapids) has
successfully completed the REALTOR e-PRO course to become one of a select few real estate
professionals to earn the prestigious certification offered through the National Association of

The REALTOR e-PRO certification course is an educational program unlike any other
professional certification or designation course available, comprehensive and interactive. It is
specifically designed to provide real estate professionals with the technology tools needed to
assist consumers in the purchase or sale of a home.

With more than 70% of consumers beginning their real estate research on the Internet, e-PRO
certified agents have the experience and expertise to meet the demands of today’s buyer and

“The real estate industry has undergone a fundamental change over the past several years,” said
Joel Friday of
Keller Williams Classic Realty. “A majority of consumers are taking the time to
conduct their own research prior to contacting an agent. In turn, real estate professionals must be
knowledgeable of how technology can assist them in serving the needs of the buying and selling

The exclusive REALTOR e-PRO certification course is presented entirely online and certifies real
estate agents and brokers as Internet professionals. Because of its innovative design, students
are able to complete the course at their own pace, when and where they want, via any Internet
connection. The course is designed to help REALTORS stay at the leading edge of technology
and identify, evaluate and implement new Internet business models.

Once completed, the e-PRO certified real estate professional joins the ranks of a special
community of highly skilled and continuously trained professionals who provide high quality and
innovative online-based real estate services.  Consumers can identify the e-PRO through the
exclusive e-PRO Internet Professional logo.

Both the content and the delivery platform were created by San Diego-based technology company
InternetCrusade®. The course instructs participants in the professional use of e-mail, the
development of an interactive Web site, and the use of online research tools. Graduates use the
skills they've acquired to provide clients information on properties for sale, local communities, and
the local real estate market.

For more information, e-mail Joel Friday at or call 612-868-6287
Joel Friday, Real Estate Professional in Ramsey
Minnesota Association of Realtors
Minneapolis Association of Realtors
National Association of Realtors
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